“Ce n’est point dans l’objet que réside le sens des choses, mais dans la démarche.”

  • Antoine de Saint‐Exupéry

Xavier came back to Toronto in 2017 to teach and coordinate the interaction design programs at George Brown College School of Design.  Prior to that he was the Dean of ECV Creative Schools & Community Paris and the Director of International Curriculum Development. Going back to its roots, he actually is a graduate of the internationally renowned school, where he graduated (in Paris) with a BA in Art Direction and Design in visual communication.

He started to teach Design Strategy, System Design (products and services) and Design Thinking at the Institute Without Boundaries and Interaction Design program at the Toronto George Brown College, School of Design in 2010. In between 2012 and 2016 he took part of the Digifest Toronto steering committee; a festival celebrating the future of education, creativity, entrepreneurship, game and technology. During this period he also cofounded Relay, an experiential and event design agency, where he was the senior creative and strategy director.

A twenty five year international media industries veteran in Canada, the USA, and France, his creative process towards experiential and interaction design lead him to believe in listening, inspiring, explaining, showing, learning and the exchanging of ideas and initiatives. Through his work with young designers he remains deeply in touch with the experimental edge of emerging trends, and the possibilities of tomorrow. XM believes in the right balance and complementarities between design research, strategy, conceptualization and prototyping. Along the way he earned a few awards with the Advertising and Design Club of Canada [ADCC], the Horizon Interactive Awards, the Design and Art Direction [D&AD] community based in London England, and the EDF “Sharing Energy 2030” international Challenge.

Prior to the creation of Relay, XM was the creative director of WOLFSON BELL a live event & motion graphics production studio in Toronto.  And prior to that, at the very end of the 2Oth century, XM became the managing director of the web agency MEDIASYSTEM INTERACTIVE owned by PUBLICIS GROUP. Throughout his career, Xavier has developed original, inspiring, creative and interactive “memorable moments” for renowned companies such as, 3 Suisses, Auchan, Renault, Apple, Toshiba, Disney, Cap Gemini, Ernst & Young, Deloitte, Accenture, Scotia Bank, Toronto Board of Trade, Canadian Football League, National Magazine Awards, Toronto Life and much more.

Whenever possible Xavier likes to spend time with his tribe (spouse and three sons), hiking, canoeing and traveling. And when there is a little bit of time left, he tries to capture the complex textural beauty of our world [urban and nature] by drawing, painting and printmaking.

Design With Less

130 Queens Quay East - Room 233

In October 2018, the UN released a frightening report telling the world something we already knew. Time is running out. We have to stop living in abundance, and even then, it might be too late to slow down climate change and its devastating consequences. As designers working in a world driven by technology and producing products, services […]

Educators Forum Workshop