Scott joined Critical Mass in 2012. He considers himself an expert at providing strategy for “grudge purchase” brands like consumer packaged goods (Clorox, Glad, Liquid Plumr) and financial services (Citi, USAA). His background also includes 16 years in digital marketing and advertising across a range of brands and industries. Given the chance to pick between a book and movie, he’ll pick the movie every single time. No apologies.