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Welcome back to our Startup Innovator Profile series. This week we sat down with Lily Tse, the founder of Think Dirty, a mobile app that helps ingredient-conscious consumers to choose the safest beauty products.

Lily created the app out of her own frustration walking down the shopping aisle, and being unable to decipher ingredients in so called “natural cosmetics”, with five-syllable names. Think Dirty’s simple ranking system, does all the research into your cosmetic’s ingredients, so you can quickly understand and trust what you’re using. Check out our full interview here.

Think Dirty was the winner of the inaugural IT’S A START competition in 2012. Since then they have received millions of downloads and are being used by clean beauty shoppers around the world.

Learn more about Think Dirty and how they are making clean beauty more transparent here:

http://www.thinkdirtyapp.com/