2018 Digifest Speakers

Claudia El-Moor

Brand Designer

Cofounder, Eye Design (Brazil)

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Claudia El-moor is a Brazilian Graphic Designer and Co-founder of Eye Design – Desenvolvimento de Marcas, which is located in Brasilia, the modernist planned capital of Brazil.

Her branding boutique helps entrepreneurs reach and keep their ideal customers using communication design as a strategic tool. Claudia is passionate about communication, marketing and design thinking, using her problem-solving skills to bring out the best of each business to the market.

Claudia studied Graphic Design in Brazil and Italy, and is a Design Management alumni from George Brown College’s School of Design. She is the author of the 2017 Brazilian Graphic Design Biennale identity and an active member of the regional as well as the national design associations (Adegraf and ADG Brasil).

Giorgia Lupi

Information Designer

Cofounder, Accurat (Italy & USA)

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Giorgia Lupi is an award-winning information designer and a cofounder of Accurat, a data-driven design firm with offices in Milan and New York, where she is the design director. She has a PhD in design from Politecnico di Milano, and is coauthor of the aspirational, hand-drawn data-visualization book Dear Data (Princeton Architectural Press/Penguin Random House).

Giorgia Lupi sees beauty in data. With her practice, she challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.

Her work is included in MoMA’s collection, and the Museum recently commissioned an original, site-specific piece for the exhibition Items: Is Fashion Modern? Lupi also gave a TED TALK on her humanistic approach to data.

Dana McCauley

Associate Director

New Venture Creation, University of Guelph

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Jonatha Moneta

Creative Director


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Jonathan Moneta is the Creative Director at MakeLab, a studio of designers, technologists, and logistics professionals who create and facilitate pop-up and hands-on interactivities for events.

MakeLab started three years ago when they took eight 3D printers to a Toronto bar and taught design until the last call. Since then they have taken their laser cutters, light tables, and edible photo booths out of the lab, inventing ways to spark wonder and creativity in unexpected places.

Makelab has been engaging people through teaching innovative design from small to large events around the world. Their past clientele includes the ROM, AGO, Fashion Week and TIFF.

Navid Nathoo

Executive Director

The Knowledge Society

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Navid Nathoo is the Founder and Executive Director of The Knowledge Society, which focuses on exposing young people to exponential technologies and sciences, such as artificial intelligence, blockchain, genomics, and brain-machine interfaces. 

Navid was also the founder and CEO of Airpost a leading AI-based cloud security company based in Silicon Valley. Airpost was later acquired by Box in 2015. Post-acquisition, Navid leads product for multiple large product groups at Box, which included overseeing product technologies in machine learning, big data, and advanced security.

As an active alumni for the world’s #1 B2B startup accelerator, Alchemist, Nathoo has been speaking around the world on their behalf. He is an investor and advisor in multiple B2B early-stage startups.

Norman White


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Norman White is a new media artist who is a pioneer in the use of electronic technology and robotics in art. He started his career as a painter. In the late 60’s, he began experimenting with electronics and created electrical art machines in order to better model the often unpredictable behavior of dynamic systems, especially that of living organisms.

White has exhibited his artwork throughout North America and Europe. His works can be found in public collections, including those of the Art Gallery of Ontario, the Vancouver Art Gallery, the Canadian Art Bank, and the National Gallery of Canada

From 1978 to 2016, he taught electronics, concept development, and computer programming at both OCAD University and Ryerson University in Toronto.


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