2018 Pitch Competition

Win $5K + Space for your Startup!

IT’S A START is one of Toronto’s leading pitch competitions. On April 27th, ten finalists will be selected to pitch their ideas in just five minutes to Digifest attendees and judges. Digifest attendees will be introduced to the most exciting and innovative projects in the city by up and coming businesses.

IT’S A START will feature cash prizes for first, second and third place winners as well as a new People’s Choice Award presented by ICUBE, University of Toronto Mississauga.

2017 IT'S A START Highlight


In 2017, IT’S A START was excited to team up with Beijing’s Overseas Talent Entrepreneurship Conference (OTEC) to feature Canadian startups for the first time. The top two winners of IT’S A START, Flashfood and Genesis EnviroTech were given the opportunity to represent Canada at the event.

OTEC is based in Beijing and is one of the largest government-sponsored events in China that aims to connect international entrepreneurs with investment and growth opportunities.

“IT’S A START has done an amazing job assembling a diverse line-up of talent to compete at this year’s pitch competition. As the 2017 IT’S A START second place winner, I was extremely humbled to attend the following Overseas Talent Entrepreneurship Conference in Beijing. I learned many valuable lessons from experienced entrepreneurs overseas, and witness their astronomical rate of growth. This became an enormous motivation factor for us to work significantly harder. I encourage all entrepreneurs to enter next year’s IT’S A START pitch competition. It is an opportunity not to be missed!”

Luna Yu

Founder, Genecis EnviroTech, Digifest 2017 Second Prize Winner

2017 IT'S A START Winners

First Prize Winner

The goal of Flashfood is to connect conscious shoppers with heavily discounted surplus food across vendors, in an effort to reduce food waste, hunger and Greenhouse Gas Emissions.

Second Prize Winner

Genecis recovers the tremendous value lost from food waste by up-cycling it into products of value, like biodegradable plastics.

Third Prize Winner

Jauntin is an on-demand insurance platform that makes obtaining travel insurance quick and easy.

People's Choice Winner

HeartWatch is a device that allows for 24/7 at-home heart monitoring embedded with an emergency contact systems for the preventative of heart related illness.

2017 IT'S A START Recap

2017 IT'S A START Gallery


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