It’s a Start winners

It's A Start Digifest competitionDigifest is proud to announce the prize winners for the First Canadian edition of It’s A Start entrepreneur challenge.

GRAND PRIZE WINNER

Lily Tse, Good Clean Collective Inc.
Think Dirty Do Clean App

The Think Dirty Do Clean campaign is a movement to educate and empower the consumer to make informed decisions about the cosmetic products we purchase and encourage the manufacturers to discontinue the use of harmful ingredients.

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Reusable bags:
The first phase of our movement is handing out these reusable bags packed full of samples and coupons from “clean” manufacturers. Bags will be handed to people on the street to raise awareness of toxic skincare and the mobile app launch.

Mobile App:
The Think Dirty Do Clean app allows the user to search by product to see a list of ingredients or search by ingredient to how harmful it is.

Grand Prize Includes:

SECOND PRIZE WINNER

Matthew Scott
The Hammer and Locksmith

The Hammer and Locksmith is a new storytelling experience in the form of a stereoscopic 3D, interactive, web series.

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This epic Cold War narrative is set in Eastern Europe and Russia, circa 1961-1962. Participants travel back in time to follow an engaging ensemble of characters as they experience the testing of the largest hydrogen bomb in history, the rise of the Berlin Wall, political conspiracy, military experiments, espionage, and submarine chases.

As the story unfolds, you take control and assume the role of characters, such as a British spy stuck behind the Berlin Wall. There, you will explore a large, fully realized, section of “”open-world”" 1962 East Berlin, filled with characters to meet, mysteries to uncover, and hair-raising triggered events. Environments like this will serve as “sets” for a rich and ever expanding story. Expect to experience many iconic Cold War events in a new way, in this immersive, interactive, adventure.

The Hammer and the Locksmith’s interactive components have been built from the ground up in stereoscopic 3D. Every detail, from the art to the gameplay, has been meticulously design to promote depth and immersion – no cheap gimmicks or afterthoughts. While there are many approaches that could have been taken, the affordability of anaglyphic 3D (red/cyan glasses) was chosen to provide participants with the most accessible opportunity for an exceptional, immersive experience.

THIRD PRIZE

Daniel Perlmutter,  Duck Duck Games
MOVIE MAYHEM

A casual social game for iOS that allows you to create your own movie and share it with the world.

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Through a simple series of questions you will pick the genre they want to work in, buy a script, hire a writer, cast the movie, give guidance to a director and choose how to market the film, all while managing a budget. Once completed you’ll see a poster for your film, get a review and see how it did at the box office. The more money you make the more ambitious your next movie can be. But on top of this casual single player experience is compelling social aspect of the game. Each time you finish a movie you’ll be able to edit it – to change the title, the poster, the description – and share your unique creation with the world. If people like your movie it will add more money to your budget, feeding back into the single player experience. MOVIE MAYHEM is a unique experience, combining interactive storytelling, social creativity and compelling gameplay.


George Brown College Digital Media & Gaming Incubator

The incubator space offers eight individual private office spaces to small and emerging companies and twenty hot desks available for freelancers and sole proprietors. Tenants enjoy the benefits of a co-working community environment, updated technology, shared meeting and kitchen space, business and professional services such as human resources support, management coaching and administrative assistance. This will allow companies to focus on creation and professionalize their operations.

MOBILE PRIZE

Mark Thoburn
Qualia

Qualia is “Planet Earth, the video game”– a multi platform (mobile and Kinect) game where players live the lives of animals in the wild.

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Qualia includes optional EEG gameplay, interfaced with Neurosky’s Mindwave Mobile headset. Level 1- eagle Island for iOS is in production, and includes a novel flight mechanic, original soundtrack and score, and social media integration. A desktop Kinect version is being developed in tandem.
  • Digifest 2012 is pleased to announce that Academic partner OCAD University, working with MEIC (Mobile Experience Innovation Centre) developed a mobile prize for the IT’S A START program. This prize consists of:
    • Assigned, dedicated, 6-month rent free hot desk in the DFI studio, beginning January 1, 2013
    • Access to co-working space in the MEIC collaborative studio (rm 7311)
    • Wireless internet service to High Speed Orion infrastructure and OCAD University email
    • Access to free workshops on campus and  courses offered by the Imagination Catalyst
    • 1 iPAD3
Mobile Experience Innovation Centre

For more information about It’s a Start, other finalists, our jury and partners, visit the It’s a Start page.

 

1000 Cranes of Harmony & Ultimate Dinosaurs

Richard DaoRichard Dao
The 1000 cranes of Harmony installation by Richard Dao is part of an awareness campaign to show that world peace can be achieved through kindness and social awareness. The campaign borrows the idea of an ancient Japanese legend of 1000 origami cranes that says: anyone who folds a thousand origami cranes will be granted a wish by a crane. Digifest guests are invited to tweet an act of kindness with the hashtag #IAMHUMANKIND in an effort build additional awareness for the campaign.

The Ultimate Dinosaurs Exhibition from the Royal Ontario Museum visits Digifest.

AR stations: October 18 – 20, Exhibit Floor

Built-in iPad units in the exhibition allow you to virtually flesh out dinosaur skeletons. Move the device across the skeletal casts to see what the dinosaurs looked like with skin, and click on the on-screen hotspots for further information. Watch this video for more information.

If you have an iPhone or iPad* mobile digital device, download the ROM Ultimate Dinosaurs app and bring it with you to activate additional experiences.

Multi-user Interactive Game: October 20, Exhibit Floor

Visitors can digitally reassemble the continents into the single land mass of Gondwana through iPad stations. Win the game and reveal key information to understanding the effects of continental drift on dinosaur evolution.

Interactive Timeline: October 18 – 20, Exhibit Floor

Visitors can explore evolutionary and geological stories by ‘scrubbing’ a virtual timeline at this iPad station.

*iPad is a is a trademark of Apple Inc., registered in the U.S. and other countries.